For my MA in International Journalism for Media Professionals I produced a radio package exploring the practical and psychological ties that bind us to our cars. Listen to it here …
Covid19 – the impact on future mobility and brand messaging
Global carmakers were already facing huge challenges before the coronavirus pandemic struck. As factories restart, are the prospects all gloom and doom or are there silver linings?
Moving arguments – why it’s time to break the spell
Bickering about road building and fretting about electric vehicles is failing to address our real problem. We need to fall out of love with the car.
Three storm clouds looming large over Britain’s auto industry
As Brexit enters the implementation phase, it is just one of the threats to Britain’s vulnerable automotive manufacturing sector. Radical steps are required if the UK is to secure a viable future for this key economic driver.
Electric Vehicles: Not Just for Cities
First posted on Global Mobility Matters in March 2019. How one Scottish village illustrates the viability of electric mobility beyond the urban sprawl.
Working Smart in China
Daimler’s JV with Geely Holding to recreate Smart and build it in China brings Eastern promise to a brand whose moment has not yet come.