The academic thinking behind my assertion that the automotive media should reassess its dynamic with the car industry as we look to the future of mobility.
Tag: Mobility
Get the car guys out of the driving seat
As planners seek to reinvent city centres to make them more people-friendly, is the motoring media too close to the car industry to envisage a future with fewer cars?
A hard habit to break
For my MA in International Journalism for Media Professionals I produced a radio package exploring the practical and psychological ties that bind us to our cars. Listen to it here …
Covid19 – the impact on future mobility and brand messaging
Global carmakers were already facing huge challenges before the coronavirus pandemic struck. As factories restart, are the prospects all gloom and doom or are there silver linings?
Volkswagen – The Reinvented Eco-Warrior
After more than three years of soul searching, strategising, cost-cutting and bare-knuckle engineering, the dieselgate bad boy has reinvented itself as a new-age eco-warrior on
Elaine Catton 