Mobility in transformation
20 years from now, the way people and goods travel from A to B be radically different. New powertrain technologies, artificial intelligence, the internet of things, ultra-high-speed digital communication and new players with new ideas and business models are facilitating this transformation.
The purpose of this site is to bring together original stories and content that shed light on an important development that is already having an impact on every single one of us.
As a journalist, I apply a code of ethics to the content that I publish here:
Original content
- Facts
- I strive to ensure accuracy. Anything presented as fact is attributed to a source.
- Sources
- Where possible, I name my sources. If a source does not wish to be named, I will say so and, if practicable, why.
- Opinion
- Articles may contain opinions expressed by others, which I will always identify as such. These opinions are not necessarily in line with my own.
- Where articles or columns contain my own thoughts, feelings or opinions, implicitly or explicitly, I will endeavour never to present them as fact.
- Balance and impartiality
- I am a big fan of innovation and progress and, as such, I believe the transition to “future mobility” is a generally positive thing.
- I am also committed to the principles of ecological responsibility and sustainability to ensure such progress is not at the expense of nature and the environment.
- Equally, I am keen to see mobility improve human life on all levels.
- However, the move towards new mobility models is fraught with many issues, hurdles, variables and imponderables. The content here is intended to present what is going on in this exciting field as it evolves and as it relates to the technologies, products, business relationships, socio-economic outcomes and other developments that emerge along the way.
- Corporate interest
- As well as freelance journalism, I also undertake paid writing on behalf of corporations. This may include writing press releases or technical papers, producing promotional copy or articles for corporate publications, or editing sensitive material prior to publication.
- I will never use information entrusted to me under such circumstances for my own independent work prior to it entering the public domain unless I have explicit permission to do so.
- Equally, I will make every effort to ensure that paid corporate work does not distort my judgement on those companies or the way that I report on them in my own independent writing. Where I feel there is a potential conflict of interest, I will say so.
- Storytelling and humour
- I want people to enjoy reading my content. Therefore, I seek to make it as engaging as possible. That can mean weaving storytelling techniques and/or (attempts at) humour into my writing.
- Mistakes
- To err is human. If I make a factual error in an article, I will make every effort to ensure it is addressed as soon as possible after I become aware of it and, where appropriate, publish an apology, retraction or similar.
- Feel free to get in touch via the contact page if you are concerned that a fact is incorrect or misrepresented.
Elaine Catton 